Healthcare, with a human side.
Wellspring Primary Care is an independent brand and website concept by Hello Website Design, created to make choosing a physician feel clearer and more welcoming.
The identity pairs deep teal, fresh aqua, and soft ivory with an approachable wordmark and a calm, personal voice. Every touchpoint—from the office entrance and embroidered lab coat to brochures, presentation folders, and envelopes—carries the same reassuring character.
From brand strategy to the first visit
The case study explores naming, positioning, visual identity, and the patient journey. Its interactive website concept helps visitors understand the practice, explore care options, and prepare for a first visit.
Explore the Wellspring case study
Independent portfolio concept. Wellspring is a fictional practice; application mockups use AI-generated imagery.
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