Healthcare, with a human side.
New Smile Dental is an independent brand and website concept by Hello Website Design, created to make choosing a dental practice feel warmer, clearer, and more welcoming.
The identity pairs sky blue, warm cream, and peach with an approachable wordmark and a simple smile motif. From the glass front door and embroidered lab coat to stationery, business cards, envelopes, and children’s gifts, every touchpoint carries the same friendly character.
From brand strategy to the first visit
The full case study explores naming, positioning, the logo suite, brand patterns, and the patient journey. A welcoming waiting room with plenty of comfortable seating brings the brand into the physical space, while the interactive website concept helps visitors explore care, understand their first visit, and take a clear next step.
Explore the New Smile Dental case study
Independent portfolio concept. New Smile Dental is a fictional practice; application mockups use AI-generated imagery.
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